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Structured Data Markup: Structured data markup is a form of code that provides search engines with additional information about the content on a webpage. It uses a standardized format, such as schema.org, to define and describe different elements on a page, such as products, articles, events, or reviews. Implementing structured data markup can enhance a website's visibility in search results by enabling rich snippets, which are additional information displayed alongside the search listing, such as star ratings, prices, or event details. This extra context helps search engines understand the content better and present it more effectively to users. Canonicalization: Canonicalization is the process of specifying the preferred version of a webpage when multiple versions exist. Duplicate content can confuse search engines and dilute a website's search visibility. By using canonical tags, webmasters can indicate which version of a page should be considered the primary one for indexing purposes. Canonical tags help consolidate ranking signals and prevent search engines from penalizing the website for duplicate content. They also help resolve issues related to variations of URLs, such as www vs. non-www or HTTP vs. HTTPS.

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